One of the things I love about the Internets is how they change media, and especially advertising. In TV the advertiser has to spend a lot of money to get fixed slots of say 10, 15 or 30 seconds. Excepts for a few notable exceptions, stories have to be very simple, quickly told.

Now, with Internet and broadband, stories are no longer restricted by length – they just have to be good, so that people do want to watch them. More money can be spend on the actual film, rather than its distribution. “Get out of the Doghouse” is an excellent example of one of those. Observe:

(via Doug Karr)