The past months I have noticed a rise in the use of video on corporate and software developer websites. This trend is probably led by Apple, who now produces instructional videos alongside any major hardware and software release. Many other companies have followed suit, but all too often poorly executed. They often seem to be produced internally and done without (much) thought about script, sound, light or even white balance. Those reflect poorly on the advertised product/service. Either get it produced professionally, or save yourself the bandwidth and your customers the time.

And then there are some that manage to make a short, different presentation, that give you the gist of their offering without telling too much. LifeShaker from Funky Cloud is a prime example.