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This weekend I got to see a fun film about the film business, The Last Shot (and don’t let the first 5 minutes of the film misguide you). Joe Devine pretends to be a movie director, and gets Steven Schats to believe that his film will be produced. At one point this dialogue entails between them:

Joe Devine: Have you actually seen a person die, watched them bleed to death, seen them take their last breath? I’ve seen that… many times.
Steven Schats: Why have you seen that?
Joe Devine: I used to produce music videos.

Which is especially funny if you have worked on music videos. Or pop promos as they are often referred to in the industry.

The types on a pop promo set

Pop promos are a totally different type of films from all the others; most notably there often isn’t a story, no one seems to worry about continuity, and generally there are 4 to 6 types of people on set: more…

A while ago, I wrote about the Red camera project. Now they have not only released some test films, but also a price list. But first a little note on the test films. Our editing station has two 24-inch monitors. Viewing the 1080p (not i!) resolution film fills out the whole screen. Every single pixel. Plain amazing! (just for comparison, here’s a link to a framegrab from a HDV camcorder) And this camera is capable of up to 2540p – i.e. more than 4 times the resolution of 1080p. (Framegrab, Framegrab 2-you see the structure of the mascara!)

Now I am really looking forward to trying out this baby. Luckily a guy I know has pre-ordered one, so hopefully I’ll be able to do some tests. But I am sure there’ll be lots of buzz around when this camera hits the sets.

¿Quanta costa?

But how much does this miracle of tech-specs cost? Well, let’s have a look at their price list, and put together a nice package to get us up and running: more…

Since some security guards do not value freedom of speech and love to stop photographers from doing their job, here is a downloadable “Your Rights and Remedies When Stopped or Confronted for Photography” – which fits right into your wallet.

Very handy!

And a nice list on how to be creative:

Everyone is born creative; everyone is given a box of crayons in kindergarten