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When thinking of print design, I always find it very important to take the medium where your “art” will be printed on into consideration. This holds especially true for business cards. They are sort of the second impression you give – and the more useful they are, the higher the chances that they will be a) kept and b) remembered when a job comes up.
One way to achive this is by giving your cards an added benefit, such as putting a calender on the reverse side. I doubt the usefulness of this. Not only does it waste valuable space, that you could use for unique information about your business. But I wonder if anyone actually uses them. And if they do – they might just put them up on the wall next to their desk. Thus hiding your business information. Point lost. more…




