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One of the things I love about the Internets is how they change media, and especially advertising. In TV the advertiser has to spend a lot of money to get fixed slots of say 10, 15 or 30 seconds. Excepts for a few notable exceptions, stories have to be very simple, quickly told.

Now, with Internet and broadband, stories are no longer restricted by length – they just have to be good, so that people do want to watch them. More money can be spend on the actual film, rather than its distribution. “Get out of the Doghouse” is an excellent example of one of those. Observe:

(via Doug Karr)

What life is like for a fresh director on his first job on an ad shoot: (strong language)

And the truth about advertising (same concept).

Lovely ad from PepsiCo:

(via)

The first documentary I worked on was about a deaf actress. On one shooting day we were invited to a birthday party. It was so beautiful seeing all these faces and movings hands full of expression.

As part of prepping for that project, I read about deafness, and learned many interesting things. For one there are many different sign languages. Babies that are taught basic sign language can start interacting with their parents much earlier than speaking babies. Sign language is much better for expressing feelings than words are.

Recommended movie: Jenseits der Stille

Great Irish campaign, showing the printed ads still do reach an audience.