So RED just had their first public showing of their REDRay magic box. Some compression wizzardry made it possible to compress 4k video by the factor of 750 – resulting in 4k footage at a datarate that is half of standard definition miniDV. Basically you get a picture way, way, way better than HD at a fraction of BluRay’s data rate. This might just turn the whole delivery upside down, as it will enable distribution of high quality films via standard broadband. Also, digital cinema will not need proprietary distribution technology, because a feature film will fit on a standard DVD-R.

At the REDuser party in Las Vegas RED showed both uncompressed footage side-to-side with the same footage compressed with their technology. Uncompressed size was roughly 320GBs, while the REDRay version shrank down to 450MBs. Many reported as to not being able to tell the difference.

Some video footage from the REDuser party has been put online by Justin.tv.

I hope that it will only be a matter of time before 4k projectors come at an affordable price. Community cinemas could spring to life again, and small filmmakers could organize regionally to open up their own cinemas. Distribution of independent film will no longer be limited by cost.

What an exciting times we live in, my friends.