Tuesday, December 09th, 2008 | Author: Martin
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One of the things I love about the Internets is how they change media, and especially advertising. In TV the advertiser has to spend a lot of money to get fixed slots of say 10, 15 or 30 seconds. Excepts for a few notable exceptions, stories have to be very simple, quickly told.
Now, with Internet and broadband, stories are no longer restricted by length – they just have to be good, so that people do want to watch them. More money can be spend on the actual film, rather than its distribution. “Get out of the Doghouse” is an excellent example of one of those. Observe:
(via Doug Karr)
Tuesday, 9. December 2008
Thanks for the link love! I absolutely loved this campaign but I was really surprised that it’s really ONLY a viral campaign. I think that JCPenney could have gotten more attention, earlier, if they had also done some search engine marketing to promote the campaign.
Imagine concentrating some content or buying some keywords around ‘the dog house’ or ‘angry wife’, or ‘christmas gift ideas for wife’.