Hungry Man/Grey London has made this new commercial for Toshiba, employing 200 hidef cameras.

20.000 gigabyte of data. 2 1/2 million individually renamed frames. $4.7 million dollar.

Some background footage:

Some facts

• The TV ad was shot using 200 Toshiba Gigashot Cameras: the highest number of moving image cameras ever used in a film sequence
• This particular technique, viewing looping action in 360 degrees, has never been done before
• The rig was custom built weighing approximately half a tonne, including 200 cameras and electronics
• The rig measures 14m diameter circle and 1.8m high
• The 200 cameras were all triggered using a single remote control
• Once the rig was built, four focus pullers spent three days focusing and aligning all 200 cameras
• The time spent processing footage from 200 cameras was over four weeks – 24 hours a day seven days a week!
• New offline and online editing software had to be specifically built for the job
• In terms of data, this is one of the biggest jobs a post-production house has ever taken on – 20TB of data

Credits

Production Company: Hungry Man LTD
Director: Mitch Stratton
Editor and editing company: The Whitehouse / Christophe Williams
Post-production company: The Mill
Music: Crystal Castles – Air War
Voice-over: Kira Lauren

(from the Press Release)