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After the merely luke-warm reception of Microsoft’s previous offer of free phones to Bloggers, the Redmont company has now adapted their marketing strategy for their upcoming mobile phone project. Tranferring Vista’s “Quantity before clarity” campaign, they will offer the same phone in many different versions. Additonally to the zPhone, Microsoft has plans for an expected 6 other flavours. For one of the models, the oPhone (with built-in oTone (offering downloadable music) for the teen-ager market, and oZone (automatic adjustment for clima quotes) for the business traveller), had just an instructional video leaked:
(Video via Sparkplug9)

















Wednesday, 30. May 2007
That phone will sell like crazy, I don’t think there’s any stopping it.
Wednesday, 30. May 2007
…yeah, noone beats Microsoft when it comes to buzz marketing