When Sony came with a new flat tv technology, they were lucky to find a very creative ad agency. The first spot they made, became an instant classic:

Very vivid vizualisation of a) the advantages of high definition b) importance of good colour rendering.
I don’t see how they could have made this any better!

How was it made? See for yourself:

Like all good ad campaigns, others will hop onto the waggon. Some with less success, others with more:

Currently, the new version is on the screens. If you have missed it, here it comes:

For the full quality version, I would recommend going to the dedicated website.

And to find out just how much work went into the making, have a peek behind the scenes:

Further seeing.