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I still have not figured out how youTube makes money, but the founders of Skype are about to launch their own offer.
[The service] has the codename The Venice Project. It will offer “near high-definition”, programmes supported by advertising, with tools for users to personalise their channels or discuss programmes with others.
[...] one person close to Warner Music confirmed it was using the service to create channels for some of its artists, including Paris Hilton
Will be interesting to see what their business model is. Near HD definetely sounds intriguing – but we have to see it first.
Unlike YouTube or video-on-demand services, The Venice Project will offer conventionally programmed channels.
That is the problem with how TV works now – it is limited geographically. Why, for example, are we expected here in Norway to see 24 many months after the US? (Not that I want Fox to come to Europe
)
[They] will offer incentives to users to provide information about themselves to help advertisers target relevant advertisements to them.
Sounds like a logical transfer of google’s adsense to the TV market.
“We are going to start with TV content such as documentaries, drama and music videos.”
Now this will be very interesting to see put to life. Traditionally, films are sold by territories. Say we make a documentary and sell it to the norwegian TV. They might want to have the option to sell it on to the other scandinavian markets. But still, we could sell it to the rest of the world. But selling your film to the SkypeTV project, you would lose that option. No further revenues possible. That suggests that they will either have to settle for films that would have a hard time selling internationally or they have to pay a premium to get quality programming. Lets hope for the latter.
You can read the full article that I quoted from over at ft.com
















